We've been told not to judge a book by its cover, but first impressions usually impact our decision-making, whether we care to admit it or not.
Therefore, a well-staged home typically has a better chance of selling at a higher price than one that hasn’t been staged.
We reached out to our RE/MAX Influencers—a panel consisting of RE/MAX Sales Associates from throughout Canada—to discover why sellers shouldn’t have “stage fright” when it comes to selling their home.
Faster sale, higher price
Our Influencers agreed that effective staging will help sellers get the deal done quicker, for a higher price.
“I guarantee sellers that, while I don’t know the exact amount they will receive as a result of staging, I know they will get more than their money back and they will sell their home in a shorter period of time than they would without staging,” said one RE/MAX Influencer.
A buyer can tap into his/her imagination when a home is shown in its best light. When potential buyers can see themselves living in your home, they will be motivated to make a reasonable offer.
The ‘Wow’ factor
Simply put: Homes look their best when they are staged.
Staged homes are also depersonalized, which is important because buyers don’t want to feel like they’re purchasing somebody else’s home. They want it to feel as though it’s theirs.
Stagers understand how to professionally present homes to appeal to the emotions of the broader spectrum of prospective purchasers. Photographs of a staged home are also more likely to garner increased interest online.
Visualization
When potential buyers walk into a home, they’re thinking beyond what their eyes are showing them. They’re visualizing themselves living in the space. Is the home an ideal place for their children to grow up? Does the house have what they need to enjoy retirement?
Personal clutter can often hinder these visions, which is not ideal for the seller. A professional stager will take an objective look at the property and make sure prospective purchasers will be able to see themselves in the space.
A positive first impression
First impressions are incredibly important. On many occasions, buyers will form their opinions by the time they’ve taken a few steps into your home. A bad smell, a crooked frame or a bit of dirt on the floor can be the difference between whether or not you get an offer.
Great books deserve stunning covers; great homes deserve to be staged
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